People can pinpoint which part of my work is most important to me. And I can pinpoint which part of another person’s work is…
Whenever I clear our dining table. Or stairs. Or coffee table. Or that drawer in the kitchen with the screwdrivers, plasters, keys, pebbles, unwrapped…
Last week, stood before 30 Financial Advisors, I explained how the way we express ourselves online – to the ‘not yets’ – is key…
When you’re scrolling past today’s LinkedIn wallpaper. Past the, ‘Our client is delighted…’ Past the, ‘We’re innovative, we are…’ Past the, ‘We focus on…
UPDATED: Oops. The link at the bottom was missing. It’s there now. Thank you for letting me know. I see no reason why the way…
These days, my hair grows slower and falls out quicker. So I bought a spray-and-pills combo to encourage it to grow back. Each morning…
When I write for the consumption of others, which is mostly, I sometimes meander into self-important, abstract, droning. You’ll have noticed. And really, I…
Purpose-led advertising is 30% less effective than marketing not referencing purpose. You get better ROI when you focus on position, message, creative, targeting and…
Back in January 2023, I drove from my Northern Ireland hotel at sunrise, took my ‘Brand and Marketing Director’ seat at the client’s board…
I don’t know who you are or what your business does. I don’t know your most profitable offering or your core customer profile. But I…
I think I like this question firstly – because of how it dances. And second – because it somehow digs much deeper than, ‘So…
This will help if you want to create a slogan. Or it may pee-you-off if you think you have a slogan. Because most slogans,…
That weekend last autumn. The one when I huffed and puffed and plonked a dusty old Chesterfield by the slow moving river in our…
I used to do this in business. Fiddling. Meddling. Polishing. Trying to get some really fine detail ‘just right’. “Hang on… the blue is…
The cheeky question I posed a few weeks ago has been quoted back at me a few times now. It was: “Why are marketing…
It’s annoying that there is no such thing as a perfectly delivered brand, at every utterance and touchpoint. Nevertheless, we must aways try. Brand…
I’m lucky. I’ve learned from world class Brand Builders and Marketers. And these masters of the art were universal in their appreciation of the…