Dancing like nobody’s watching produces the best dancing. I, for one, dance exactly like peak John Travolta when dancing alone in the kitchen. Or…
A Brainbow is that lovely, light, uplifted feeling you get after having had a really shite time. Like when a heavy storm subsides. So…
Very occasionally, but often enough that I can recall the embarrassment 45 years later, I’d call one of my female teachers ‘mum’. Everybody laughed.…
Don’t be a Wet Arse, is good advice. When I was 10, I was the cleverest in my school. It’s not a brag. I…
I was thinking about playgrounds this week. And how great they are. I was thinking about playgrounds because when I ponder what I want…
You’ve heard these before. They’re easy to understand and (quite) easy to address. Little mind shifts. Business that do them well are more noticed,…
Work feels nicer this year. It’s because the view is so much better from the slow lane. I’m working, and billing, more hours this…
When you say want only you can say, in the way that only you can say it – you fly. Most marketers spend most…
In the first year of my Marketing MA I came exactly top of the year in Creative Communications, and exactly bottom of the year…
“Bloody typical!” It’s one of the biggest compliments you can get. As a marketer, I mean. It’s a compliment because almost all marketing you…
Popcorn Moments come from being bold, remembering that life is about having fun, and being open to anything. This creates fertile ground for the…
‘Know what the best way to get people to buy is? Sometimes. For some businesses. Maybe yours. It’s to just go and get them.…
As a business, just as important as knowing how to be interesting. Is knowing when to be boring. At the moment, I’m Brand &…
A particularly contentious subject was being wrestled with on Radio 5 Live this morning. Two phone-in guests, on air at the same time, really…
Two questions. 1. What is the single most important thing, to your single most important customer, about your business? I mean, what is the…
When Adele released ‘Someone Like You’ in 2011, 13 years ago (I know) I played it a lot. Too much, really. It’s a little…
ASDA nearly did a good advert. By saying: “We price match with Aldi and Lidl.” Now, I am not a fan of these price…