Two questions.

1.  What is the single most important thing, to your single most important customer, about your business? I mean, what is the one thing that they want above all else?

Once you’ve written down your answer, please move to question 2.

2. Knowing what you know at question 1, why then are you waffling on about all that other stuff? Boring them with stuff that doesn’t matter. Diluting and distracting from what you wrote at question 1?

Just curious.

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