I voted today.
I voted yesterday.
I’ll be voting tomorrow, too.
And so will you.
I bought a coffee from LANEWAY today.
Nick owns that place.
On High Bridge in Newcastle.
He knows who I am and gives a shit about who I am.
He shows this by remembering my name, remembering what I drink, encouraging his team to do the same and by shifting what I pay from time to time – as a thank you.
Starbucks don’t do this.
So my money was a vote for Nick.
(I voted for Nick 6 times today actually.
Because I met 4 friends at LANEWAY later on.
Each of whom voted for Nick as well).
I met Richard Walker at The Do Lectures this year.
He’s the MD of Iceland Supermarkets.
Iceland is working hard to remove Palm Oil from all they sell.
Against a backdrop of a core customer demographic that find it hard to pay more for lots of life’s basics.
So these moves hit Iceland’s profits and not what their customers pay.
It’s a conundrum for Richard.
But he is doing this because he wants to.
Not because he has to.
So this weekend I will be voting for Iceland.
By buying from Iceland.
I am after a tee-shirt or two in the next couple of months.
I am going to vote for Patagonia when I buy.
Because Yvon Chouinard’s book chronicles how he built this billion dollar business by doing good business.
As opposed to relentless profiteering and not giving a shit about makers.
Like so many high street clothing retailers.
You know the ones.
The ones you will see today.
With £3 tees lined up on a shitty rail in the corner.
Reduced from their original £6 RRP.
I vote for Patagonia.
And on Sunday.
I will vote for a £6 chicken.
Not a £2.80 chicken.
Because the £2.80 chicken spent it’s entire life looking in one direction, confined to floorspace slightly smaller than a piece of A4 paper.
Before having it’s throat cut.
Don’t frown at me.
It’s not my fault.
I voted for the £6 chicken.
How else do you think the cheaper chicken gets to people’s ovens for fucking two hundred and eighty pence?
If it’s anyone’s fault.
If you are one of the people that buy £2.80 chickens.
Yes; talk about the change you wish for
But vote for the change you wish for, too.
Every single day.
And guess what?
Your wish will come true.
As will the chicken’s.