Here’s how to read a flinch.
A flinch creates a momentary pause within which you have to make a decision.
Go with your instincts and turn back.
Or go against your instincts and move forward further and faster than ever before.
Choose against.

I was listening to this author chat about his writing last night.
I can’t remember his name.
But I do remember what the said about how to write successfully.
Successfully, by the way, he defined simply.
‘Successfully’ he explained.
‘Means they read what you wrote’.
Cool.

Anyhow, in order to write successfully, this multi-published author’s best advice was – don’t flinch.
He said if you want to say something.
Or write something.
And the very thought of saying or writing the words down makes you flinch.
That’s a 100% sure sign you should do it.

The books in which he didn’t flinch – sold.
The books in which he did flinch – didn’t.

A flinch creates a momentary pause within which you have to make a decision.
Go with your instincts and turn back.
Or go against your instincts and move forward further and faster than ever before.
Choose against.

Recognising brilliant.
In a person or thing.
Is an evermore important skill.
Because if you’re crap at recognising brilliant.
You get something useless at best.
And damaging at worst.
You get the average of average.

You have to know who to listen to and who to ignore.
Who to invite and who to leave outside.
Who to read and who to not read.

If you’re crap at recognising brilliant you go for volume.
Thinking the more of ‘these things’ you digest, the more likely you’ll optimise.
That doesn’t work.
It just wastes time.

Far better is recognising brilliant in the person or the thing you’re looking for.
Picking them.
Or it.
Then buggering off and leaving them to it.

Recognising brilliant.
In a person or thing.
Is an evermore important skill.
Because if you’re crap at recognising brilliant.
You get something useless at best.
And damaging at worst.
You get the average of average.