“Bloody typical!”

It’s one of the biggest compliments you can get.

As a marketer, I mean.

It’s a compliment because almost all marketing you see could be from any brand in the entire category. Anyone could say it. Nobody owns the message. So it’s not typical of, well, anybody or anything.

Great brands do only what they can do. And great brands say what only what can say.

“Bloody typical!”

As a marketer, it’s one of the biggest compliments you can get.

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