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I was asked to chat on a podcast this week.

Called ‘INBOX’.

A dozen speakers from around the world.

Chatted about email marketing.

Storyteller.

I was billed as a storyteller.

Which is good for me.

Because I do like a good story.

What’s going on?

One of the reasons I was asked.

(So I am told).

Is because I have a knack for finding stories and writing compellingly.

For myself and for my clients at www.mychael.co.uk.

So that a loyal readership develops.

A Question.

And it is because of this observation.

That I asked myself a question.

I asked myself:

What’s going on?

When I am writing.

What am I actually thinking?

Four Observations.

Here is how I answered.

And I included these answers as part of the podcast itself.

I made four observations.

First:

I am not writing so that I can sell to you.

I am writing so that you can work out if I am the kind of person you want to buy from.

Second:

I write for the love of writing.

To see if I can find stories that matter.

And tell them well.

Third:

Writing is like loving.

The relationship builds.

It is built on trust.

Shared memories develop.

We have ups and downs.

And things take time to bloom.”

Fourth:

There should be a voyeuristic aspect to what I write.

When you read, you should feel like a (welcome) voyeur.

Not a prospect.

So there you go.

That’s what’s going on.

When I am writing.

For myself and for my clients.

That is what I am actually thinking.