In the first year of my Marketing MA I came exactly top of the year in Creative Communications, and exactly bottom of the year in Statistical/Situational Analysis. Smilingly, course leader Dave suggested I was very good at knowing exactly what to do when I didn’t know what I was doing.

25 years on, I’m still like that. I think about the possible before the probable. I’m more emotional and less functional. I think bigger not smaller.

It’s a better way of doing business. And of living. I also think it’s all of our default positions, too. Until we allow something, or someone, to change us. I really do think we’re all pretty much the same, if we dare to remember.

I think we’re all much better than we think at knowing what to do, when we don’t know we’re doing.

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