We’re never in the middle of nowhere. Obviously. We’re always in the middle of somewhere. And when we remind ourselves of this; tasks, days, businesses…
Here’s a present for your kids. If they are something-teen years old or a little bit older, and want to work in the Creative…
So what do you buy a copywriter for Christmas? There’s this invaluable, invisible tool called an Attention-ometer. It senses how the ‘attention’ of the…
I chatted to this business owner last week. They said, “You know what, when I twat my hand with this big hammer, it hurts.…
The best thing about my being a (fractional) Brand and Marketing Director is… Because I’m not there every day, clients gets Fresh, Profit-boosting, Board-level…
Occasionally, I want to pack it all in. I’ve always felt this. And whilst I imagine it’s bad for my blood pressure, it’s good…
I mentioned that when I closed my agencies and flipped my life around, I felt lost. And that I stumbled across a 4-stage way…
Over the last two months, I’m lucky to be working with two new businesses as Associate Brand Director (Brand Director for hire!) Back in…
I think I mean ‘Manners in Marketing’. But I might just mean brands giving a shit. Or brands thinking about prospects and customers as…
Using jargon and acronyms is powerful! Here are just some of the amazing things that using jargon and acronyms can, and does, achieve: 1.…
I’m lucky enough to write copy for a handful of brands around the world. It never starts with writing, though. Not with me as…
Man goes to the Doctor and says, “Doctor, when I lift my right arm, it really hurts.” Doctor says, “Well stop doing it then.”…
Whilst doing my Marketing MA (before dropping out after 11 months because the business I was running took over), two notable things happened. First,…
I was asked to think about how a brand’s social initiatives affect reputation. Two points. POINT 1. Why are we in business at all?…
“How can you use AI to optimise your media budget?” I was asked. Here’s what I said. Well, if you have (say) 5 things…
LinkedIn asked me what are some innovative strategies for creating new categories for your brand? As a general rule, there’s only one. And it’s…
I wrote a short story in 2019, on my 50odd blog, about alcohol. The story was a wry-smile. I talked about how alcohol cleverly…