Over the last two months, I’m lucky to be working with two new businesses as Associate Brand Director (Brand Director for hire!)

Back in the day, when I had agencies, when chatting to potential new clients I’d ask myself (something like):

  • Can we give you what you say you want?

These days I ask myself (things like):

  • Do I believe you?
  • Can we make a difference – together?
  • Is this work actually worth doing?
  • Are you listening?

The work’s much better these days.

Write A Comment