We’re never in the middle of nowhere. Obviously. We’re always in the middle of somewhere. And when we remind ourselves of this; tasks, days, businesses and lives really can feel easier.

I help businesses get noticed remembered and chosen. Businesses tell me the milestones they want to aim for and achieve. Deliverables. Events. Targets. And that’s super! But if all they look at is the next milestone, that’s disconcerting. Unsettling. Desperate even. They can feel lost because they are neither here (where they came from) nor there (where they’re going).

That’s why I remind business owners that – today and every day – they are in a phase, and that each phase has a name.

It’s OK to feel unprepared in a phase called Preparation. It’s natural to feel uncertain in a phase called Uncertainty. It’s fine to have grown pain in a Growth Phase.

That kind of thing.

We’re never in the middle of nowhere. Obviously. We’re always in the middle of somewhere. And when we remind ourselves of this; tasks, days, businesses and lives really can feel easier.

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