Here’s how I blurtily answered the question, ‘What makes a great marketer?’ (I quite like blurty. It’s raw). Read. Then read some more. Form your…
I was asked this question this week: How can you build brand equity in the fashion industry? Here’s what I said. I think that,…
I talk in pictures. Mostly. That’s why I describe investing in design, when your messaging is rubbish, is like respraying your car with a…
If you’re thinking about asking a (good) copywriter to help your business. Here are a three things to quickly ponder. 1) Don’t bother unless…
If Stephen King is the scariest writer ever. And Pet Sematary is his scariest story (Stephen says it is) – then Pet Sematary is…
I was at the docs yesterday. Blood test. I smiled as I sat in the waiting room. I smiled because 30% of leaflets, posters,…
Highest level Business Communications conversations almost always start far, far too low. The first thing businesses talk about is very often Creative. Design, messaging,…
It’s important to keep an eye on how you’re actually perceived. We fib to ourselves about ourselves. And about the competition. We’re great. They’re…
When Apple, at their peak, spoke. You knew it was them. ‘Chic. Not Geek.’ ‘Sorry. No Beige.’ ‘I think, therefore IMac.’ Quietly. Smirkingly. Taking…
Each time somebody explores working with me, we either end up working together, or we very quickly agree why we should not. There’s never any…
Sadie’s office was at the back of her flagship shop in Sunderland. To get there, I had to walk past Sadie’s always-bustling fitting rooms.…
Most marketers have no idea. That’s opinion. Most marketers have no ideas. Sadly, that’s true. (Shh. Listen in…) Pays for marketing: ‘I read this thing…
I help businesses become brands. Because brand rich businesses – are rich businesses. First, I stop businesses saying nothing. Here are two ways to…
The cheeky LinkedIn AI thing asked me: ‘How to choose the right tone for copywriting for different industries…’ I said this: Hmm; I think…
In Oliver Twist by Charles Dickens, Oliver had no qualms about asking for more gruel. He didn’t get any. Instead, he got hit on…
I am chatting about this important insight to a friend right now. Shit Scales. Lots of little businesses want to be bigger businesses. But…
I realised quite recently that any Professional Confidence I have comes not just from knowing more. It is bolstered just as potently by me…