I talk in pictures. Mostly.

That’s why I describe investing in design, when your messaging is rubbish, is like respraying your car with a view to making it go faster or further.

Daft as this sounds, it happens a lot. New websites or brochures with the same godawful same-as-everybody-else messaging. It’s just silly.

If you want to increase how you’re noticed, remembered and chosen, the start point is almost never changing how you look, and almost always changing what you say.

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