If your email newsletter isn’t interesting. And few people are interested in reading it (an obvious consequence). It’s because you’re sat in the wrong…
LinkedIn sometimes asks me and other experts (I know…) to answer questions. A recent one was, “What’s the difference between a Brand Story and a…
As a younger man, I sometimes wore glasses when I didn’t need to. Because John Lennon wore glasses. Now I need glasses to read,…
Mick Hucknall was born 1 mile from where I was. In Denton. In Manchester. Liam Gallagher was born 6 miles away. In Burnage. So, clearly,…
The world’s greatest footballer, Pele, never looked better than in 1970. The World Cup’s first colour TV broadcast. I met Pele. He signed my…
Brand leads marketing leads sales. So beware the marketer that does not understand and accept with sincerity, this hierarchy. Beware because this brilliant marketer…
I don’t know where these ‘LinkedIn Top Voice’ badges come from. Or where and when they might go again. So just in case my…
Here’s what it should feel like to do ‘mychael.co.uk’ work with me. In my little brain, when appointed Associate Brand Director, I’m thumbing a…
I think businesses, freelancers, independents, whatever – should sometimes work for free. I commented on LinkedIn once,”It’s as big a mistake to never work…
Be ‘The’ in business. Not ‘A’. Because of perception and how you make me feel about me. If you’re ‘A’ something… you’re an also-ran. Like…
It’s a small-big thing. And it’s obvious, really. It’s easier to love people or businesses that are ‘for’ something, than it is to love people…
My time will run out. I own nothing. I rent everything. Because one day, I’ll be gone. I’m the temporary guardian of my body,…
I love Sofia Coppola’s ‘Lost in Translation’. My eyes gobble it up. I am Bob Harris. At the bar. Ears full of piano, punctuated only by…
Next time you’re in California, go to Peet’s Coffee. Because they’re stupid. Peet’s is the stupid coffeeshop that, to get and keep more customers,…
Name, design and build it well. Keep to schedule and commit. That’s 50% of great e-newsletters. The other 50% is content. I got an e-newsletter yesterday.…
I don’t know if this is true. No matter. It’s still brilliant. Someone told me gardeners at Alnwick Garden wear cheeky teeshirts with ‘Talk…
Exhibitions are uninteresting, predictable places. Expensive, visually-busy, idea-less, 3-metre square clones. Hungover, hunch-shouldered bored people staring open-mouthed at phones, leaning on things. Bigger, costlier…