That time we created cut-out chickens and cut-out eggs as separate-cover Direct Mail. So a telesales team could follow-up. Ask which came first. And…
Little tweaks make ordinary, interesting. Kill the frowning coffeeshop door sign, ‘TOILETS FOR CUSTOMERS ONLY. Instead, write ‘You’re welcome to use our toilets! Grab…
Being dull costs you two valuable resources. Time. And money. Because nobody remembers you. By the way, you’re dull when you do and say…
When you talk about yourself or your business. Make it jarring. Make the reader double-take. Make the reader come to a screechy stop. Like…
I love my house in the same way George Bailey loved his. George loved the house that trapped him and kept him from conquering…
There’s Marketing. And there’s Mehketing. Everywhere. Mehketing is Marketing that feels comfortable, familiar, safe, obvious, OK and like-what-they-did. And it’s a strangely dichotomous phenomenon…
The first time we realised Charlie was blind was Christmas 2022. He was sitting staring at our Christmas tree’s bright, red berry lights from…
Dave Trott talks about these statistics a lot. 89% of advertising doesn’t get noticed, 7% gets remembered negatively, and 4% gets remembered positively. It’ll…
If I had the choice of inviting a Yearbook or a Brochure to a dinner party, I’d invite a Yearbook. I really don’t want…
We’ve heard this question before. But it’s such a good question it’s worth asking again. Question. What do you do? Is a question that…
I used to think that funny people used humour to amplify who they are. But the more funny people I meet. And the better…
I found myself free-flowing and writing this, bolted on to the end of a creative brief today. I didn’t think about it much; I just…
First, I’d like to redefine the word ‘rumour’, from: “A currently circulating story or report of uncertain or doubtful truth,” To: “A currently circulating,…
If you really do see yourself as unlovable. And someone really sincere and brilliant comes (or has already come) into your life and falls…
When it comes to writing about your brand online. If you want to hold on to the ‘not yets’. Think and write like a…
I led a few marketing agencies through my 30’s and 40’s. I employed a hundred people. Won a hundred awards. And of the many…
I (in my 30’s) once lived with a guy (in his 30’s) that owned and ran posh restaurants. He’d pay himself £12k a year…