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CREATIVITY

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I hope that most of my (so far) 800(ish) daily stories.

Here on 50odd.

Are useful.

Or interesting.

Or both.

And assuming that they are.

Then this one may be an exception.

Because even though the theme of this little story is ‘time’.

It’s a waste of time, really.

It’s a little video that wastes about nine and a half minutes of your time.

But you know what?

That’s OK.

Because sometimes you can do something that doesn’t have to be for something.

So let’s do it.

What Time Is It?

OK.

So here’s the question.

If the hour hand and the minute hand on a standard clock face were identical.

In that they were both exactly the same length.

In that they looked the same in every way in fact.

Can you always tell the time?

Have a ponder.

In your mind, I mean.

Then take a look at this nine and a half minute video to find out: https://www.50odd.co.uk/what-time-is-it/.

If a clock has the same size hour and minute hands, can you always tell the time?

 

Matt Berry is most famous for Toast of London.

It won a BAFTA in 2015.

And I like it!

However.

(And this will either bring us closer together.

Or it will drive a terrible wedge between us).

I really like Snuffbox as well.

A thing that Matt Berry did from 2006.

Snuffbox.

No single clip of Snuffbox will help you to understand what’s going on.

It’s too weird.

So here’s a YouTube search you can cut-and-paste:

https://www.youtube.com/results?search_query=snuffbox+matt+berry.

And here’s where you can buy it on Amazon:

https://www.amazon.co.uk/Snuff-Box/dp/B001E2RG50.

And here’s the theme tune.

Catchy!

https://www.50odd.co.uk/snuffbox/.

 

Don’t ever feel bad about saying this.

I have not yet found my passion.

Or:

I’ve not yet found ‘my thing’.

Or:

I don’t think I’ve discovered what I was born to do.

In fact.

If you are thinking or saying anything like this

You should feel great!

Great.

You should feel great because it means you are pondering change.

You should feel great because it means you’re open to the idea that your passion, your ‘thing’ and what you were born to do – actually do exist.

That they are worth pursuing.

And there’s hope.

Because let’s face it.

There there’s a much sadder thing you could be saying on the subject of finding your passion.

Something that many people do end up saying.

And that you can probably avoid.

If you just keep on saying:

I have not yet found my passion.

Or:

I’ve not yet found ‘my thing’.

Or:

I am yet to discover what I feel I was born to do.

And that thing.

Is this:

I never found my passion.

Passion.

So keep looking.

Hard.

And this thought might help, too.

Because it helped me.

You don’t have to replacing the other thing or things that you do whilst you look.

You can explore your passion alongside the other things you’re doing right now.

You can hedge.

Start.

But do start somewhere.

Start here.

Because it’s worth recognising and remembering that saying:

I have not yet found my passion.

Signals the start of a chapter.

And.

Sadly.

That other thing you’ll end up saying if you do ever stop looking.

I never found my passion.

Signals the end.

It’s taken me a good while.

To finally do what all good brands should do.

It’s taken me a good while to capture exactly what the Always Wear Red brand is about.

In one, 15 second read.

New Chapter.

And as I move into a new chapter next week.

With a new website launching in a few days.

This is useful for me.

My 15 second read is called:

This Upside Down Life.

And here it is.

This Upside Down Life.

How strange it is.

This Upside-Down Life.

That so little of our time is spent with those who matter most.

Doing what matters most.

And that the seduction of work so very often prevents us from gifting ourselves the permission to pause.

Always Wear Red is for your downtime.

We are hand knits that hug you.

Self-care you wear.

And a reminder that in this short, 1000 month visit, ‘you time’ is not something to shoehorn into life.

‘You time’ is life.

It is very important to know what you do in business.

What you are.

And what you are for.

And it is very important that it is clearly, precisely and consistently communicated.

Not.

It is however just as important to know what you are not.

And Always Wear Red is not a Fashion Brand.

Instagram.

I’ve just brought the Always Wear Red Instagram page back to life.

This week.

With Always Wear Red’s Brand Marketer, Rojin Yarahmadi.

You can follow Always Wear Red on Instagram, here: https://lnkd.in/eYJ5Ndn.

Fashion.

Our page won’t be like a fashion brand page in the purest sense.

Because I don’t want to be a fashion brand in the purest sense.

So I am afraid that I will fucking rattle on about sustainability and world kindness, gender neutrality (so you can share everything we ever make), zero waste (we’re made to order only), season-less design (classic lasts – fashion doesn’t) and a unique buy back facility so our zero waste policy extends way beyond the purchase (we’ll buy back, repair, refurbish, relabel, and resell any AWR hand knit – for ever).

There are no fish-gobbed, size 6, 18 year old models looking miserable in carparks either, I’m afraid.

And we’re far too slow and world kind / sustainability obsessed to be a ‘proper’ fashion brand anyway.

We’re definitely not cheap.

We’re bloody expensive, in fact.

But the value stays in because we can’t get anywhere near the 5x to 9x mark-up that big fashion brands work to.

So there we go.

Always Wear Red. World Class Clothing Brand. Shit Fashion Brand.

(Good slogan that… ‘might use it).

Business.

It is very important to know what you do in business.

What you are.

And what you are for.

And it is very important that it is clearly, precisely and consistently communicated.

Not.

It is however just as important to know what you are not.

And Always Wear Red is not a Fashion Brand.

Always Wear Red on Instagram: https://lnkd.in/eYJ5Ndn.

I am one of the 17.

In TEAM 17.

17.

Team 17 is author (and more) Michael Heppell’s concept.

Here are some of the people in TEAM 17.

  • Davina McCall (yes, that one).
  • Sarah Cox (yes, that one).
  • Michael Douglas (no, not that one).
  • Kelly Hoppen (yes, that one).
  • Tanya Byron (yes, that one).
  • Patrick Kielty (yes, that one).
  • Mychael Owen (that’s me).

What is TEAM 17?

TEAM 17 is tools, techniques and ideas.

Assembled by Michael Heppell.

Designed to change your life, I do believe.

17.

There’s a 17 Module University.

17 Minute Sprints.

Massive Action Projects.

Bookable 17 minute 1:1 Turbo Coaching Sessions.

Group get-togethers on the 17th of each month.

And you also get to see a number of exclusive 17 Minute Interviews.

That’s where Davina McCall, Sarah Cox, Michael Douglas, Kelly Hoppen, Tanya Byron, Patrick Kielty and I come in.

And it’s all centred around The Team 17 Community.

Here’s a video about it and more: https://michaelheppell.mykajabi.com/TEAM17.

I think that more people should start a Digital Museum.

I like the term a lot.

And even though I don’t know exactly what one is.

I can imagine what one is.

(And imagining is better than knowing, anyway).

Digital Museum.

A Digital Museum is an online homage to a person or an era or a subject matter.

Where someone has researched, thoroughly understood and sensitively curated content.

Then presented it beautifully.

I don’t mean an online presence for an actual museum.

Like these: https://www.theguardian.com/travel/2020/mar/23/10-of-the-worlds-best-virtual-museum-and-art-gallery-tours.

I mean something far more interesting.

Like, ‘The Digital Museum of Bubble Gum’.

Or, ‘The Digital Museum of Tea Towels’.

Or, ‘The Digital Museum of Crisps’.

Or, ‘The Digital Museum of a Decade of WH Smith Top Shelf Magazines from 1975 to 1985’.

That kind of thing.

Tim.

I heard the term in a podcast by a good guy called Tim Stiefler.

One of Tim’s guests was talking about the fact that there was no Digital Museum of Advertising.

And that he was toying with the idea of starting one.

Anyhow.

I just like the term.

And the idea.

Of a Digital Museum.

An online homage to a person or an era or a subject matter.

Where someone has researched, thoroughly understood and sensitively curated content.

Then presented it beautifully.

I’ll look out for what you do.

Right.

Keep this quiet, OK?

I’ve invented something.

And if you want to get in on the ground floor.

Drop me, say, ten thousand pounds and you’re ‘in’.

DM me for bank details.

Hubblewrap. 

I’m going to get bubblewrap filled with helium.

Or hydrogen.

So it’s really light.

And call it ‘Hubblewrap’.

So when you take a parcel to the post office and it starts floating around the sorting office.

You can charge them to post it for you.

Instead of them charging you.

Because it’ll weigh less than nothing.

See?

Told you it was good.

Anyhow.

If you want to get in on the ground floor.

Drop me ten thousand pounds and you’re ‘in’ OK?

I’ll look out for your message.

Sorted.