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What the world looks like. To me. From here.

Knowing what not to charge for.

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What the world looks like. To me. From here.

Being telepathic.

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What the world looks like. To me. From here.

The Great Reaveraging of Me.

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What the world looks like. To me. From here.

Redefining and undermining industry norms.

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What the world looks like. To me. From here.

Speaking in ‘chunks’.

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What the world looks like. To me. From here.

Visual shorthand.

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BRAND STORYTELLING

Doing it.

September 7, 2023 No Comments

Doing it is really hard. Talking about doing it in a way that people find enjoyable, palatable and useful is hard too. But it’s…

  • 4
BRAND STORYTELLING

‘Rinky’. Then ‘Dinky. Then ‘Do’.

September 6, 2023 No Comments

Whilst innovating. If you’re any good at innovating, that is. It is entirely possible to be too far ahead of the game. So far…

  • 4
BRAND STORYTELLING

The owner chef. The new chef. And the one-legged old chef.

September 5, 2023 No Comments

The quality of the food at this little pub we know relates directly to which of the three different chefs is on shift. The owner…

  • 5
BRAND STORYTELLING

Spin.

September 4, 2023 No Comments

Fourteen people turned up to last week’s spinning class. One fewer than the expected fifteen. Such minor absenteeism normally goes unnoticed, of course. But…

  • 5
CREATIVITY

Please sign up.

September 3, 2023 4 Comments

Thank you for being a 50odd reader. Over 70% of daily 50odd readers are not signed up here at 50odd.co.uk. The more readers we…

  • 4
BRAND STORYTELLING

The Scarf.

September 1, 2023 No Comments

I wandered into Waitrose today. I was clumsily couriering my phone, scarf, bag, keys and a book in my not-big-enough-for-this-task hands. Unsurprisingly, and without…

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BUSINESS

Treat Yourself.

August 27, 2023 No Comments

In business, people generally treat you how you treat them. But what’s not so obvious is that, in business, people treat you how you treat…

  • 3
BRAND STORYTELLING

You Own That Thing You Made Forever. Even After You Sold It.

August 23, 2023 No Comments

Running a brand that makes things is interesting. Because even after you conceived, designed, made and sold your thing. The thing is still yours.…

  • 3
BRAND STORYTELLING

Direction versus Imposition.

August 22, 2023 No Comments

Just this week I was helped to think about something in a new way. By someone I like and respect. Direction versus Imposition. I…

  • 3
BRAND STORYTELLING

It was a bright cold day in April, and the clocks were striking thirteen.

August 21, 2023 No Comments

Most marketing content isn’t very good. This, sadly, is a given. Knowing how to be noticed. Or apparently even caring about being noticed. For…

  • 3
BRAND STORYTELLING

Be an Auteur.

August 20, 2023 No Comments

There are many more Auteurs out there than the world experiences. And that’s a shame. It’s a shame because the only thing stopping the…

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BRAND STORYTELLING

Peak Feelings.

August 19, 2023 No Comments

Peak Feelings are those intense, positive feelings you get as a business owner that really jolt you.  Feelings that you’ll remember forever. And I…

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BRAND STORYTELLING

Sit Down.

August 18, 2023 3 Comments

I recently updated my ‘About’ bit on LinkedIn. It’s much better than it was before. Here’s why. How To Write About Yourself. When I…

  • 3
BRAND STORYTELLING

A Beautiful Truth.

August 17, 2023 No Comments

I’ve long had a hatred of being interrupted by rude, lazy marketers. Marketers telling me to use Grammarly or whatever-it’s-called because my writing is…

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BRAND STORYTELLING

Stop Telling People Things.

August 16, 2023 No Comments

One of the biggest mistakes marketers make. Is that they keep telling people things. Stop Telling People Things.  Just telling someone something isn’t even…

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BRAND STORYTELLING

37 Years. 2 Moments.

August 15, 2023 No Comments

Looking back can be a bad thing to do. But sometimes. It’s good. 1987 In the summer of 1987, I was 18. That’s the year…

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BRAND STORYTELLING

Doing v Being.

August 14, 2023 No Comments

The book I am about to start writing will change me straight away. Because when I do start. It won’t be me, writing. That’s…

  • 2
BRAND STORYTELLING

Edna & James.

August 6, 2023 No Comments

Back before ‘Twitter’ became ‘X’. Back when I ran Creative Agencies. I helped clients tiptoe onto Social Media in interesting and strategic ways. Interesting.…

  • 2
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