Be an Auteur.

What’s an Auteur?

“An auteur is an artist with a distinctive approach, usually a film director whose filmmaking control is so unbounded and personal that the director is likened to be the “author” of the film, thus manifesting the director’s unique style or thematic focus.”

You know;

Quentin Tarantino.

Tim Burton.

Wes Anderson.

Sofia Coppola*.

Alfred Hitchcock.

You ‘know’ their work.

But this is not just about film.

It’s about writing.

And painting.

And singing.

It’s about building brands, too.

Marketing.

Design.

And business.

Imagine. 

Imagine this conversation,

“Quentin, got a minute?

Quentin, I think that last scene was slightly too violent.

And you keep skipping genre.

No one does that Quentin.

Do you think you could calm down a bit?”

Or this conversation,

“Freddie, it’s too long.

And can you focus, please?

Is it rock?

Opera?

A ballad?

And what the fuck is a Bohemian Raspberry or whatever you said, anyway?”

Stop it.

Stop it.

Pack it in.

Stop conforming.

Especially when you know you know what’s best for you.

Conforming is utterly fucking boring.

Especially in brand building, marketing, design, and business.

Stop letting clients remove ‘you’ from the work.

And don’t let anyone tell you that your work is not creative work.

Any work area is either creative, or not creative – depending on what you decide.

So you decide if it’s creative.

What kind of creative.

And by how much.

Not them.

Be an Auteur.

There are many more Auteurs out there than the world experiences.

And that’s a shame.

It’s a shame because the only thing stopping the Auteur from blossoming.

Is the Auteur them self.

It’s a shame because Auteurs make the world infinitely more colourful for all of us.

And they inspire others to, like them, be their true self.

It’s a shame also because that self-suppressing Auteur, the one responsible for denying the world of their unique and inspiring self.

So that they themselves lose.

And the world loses.

Might actually be you.

…