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What the world looks like. To me. From here.

Knowing what not to charge for.

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What the world looks like. To me. From here.

Being telepathic.

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What the world looks like. To me. From here.

The Great Reaveraging of Me.

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What the world looks like. To me. From here.

Redefining and undermining industry norms.

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What the world looks like. To me. From here.

Speaking in ‘chunks’.

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What the world looks like. To me. From here.

Visual shorthand.

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BRAND STORYTELLING

What Jasper Taught Me About Brand.

August 3, 2023 No Comments

Jasper was. And may very well still be. A bit of a twat. Twat. It wasn’t just me that thought Jasper was a twat,…

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BRAND STORYTELLING

Chocolate.

June 12, 2023 No Comments

It is possible to be too clever. And when you’re too clever about your own product. This can happen: You sound like everyone else.…

  • 4
BRAND STORYTELLING

IT’S A FEELING.

June 9, 2023 No Comments

What a great word ‘giddy’ is. It’s a great feeling too. Maybe the best feeling. Context. Today, I mention ‘giddy’ in the context of…

  • 5
BRAND STORYTELLING

DON’T THINK.

November 4, 2022 No Comments

Sometimes. Thinking is not all it’s cracked up to be. And you shouldn’t bother. Beautiful Magazine. I was chatting a beautiful magazine today. And…

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BRAND STORYTELLING

AISLE 6.

October 31, 2022 1 Comment

When you run a business. If you give them nothing more than what they asked for. Don’t be surprised when they never use you…

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BRAND STORYTELLING

SAY SOMETHING ONLY YOU CAN SAY.

October 25, 2022 No Comments

When you’re writing something about your business. Anything. If it could be used – intact and just as coherently – by any of your…

  • 7
BRAND STORYTELLING

LITTLE PEOPLE.

October 21, 2022 No Comments

Thank goodness for the little people. I hope I am forever considered to be one. Work Placement.  In year one of my most enduring…

  • 7
BRAND STORYTELLING

SIMPLE.

October 20, 2022 No Comments

It’s never simple to execute simple ideas simply. Always try, though.

  • 6
BUSINESS

WARM VELOCIRAPTORS.

October 19, 2022 No Comments

I forget sometimes. That we all care about different things. And I shouldn’t. Wrong.  In one part of my life. I care about how…

  • 7
LOVE & LIFE

EVERYTHING I EVER WANTED.

October 17, 2022 No Comments

I think that one of the biggest mistakes people make in life. (When I say ‘people’. I almost always mean ‘I’). Isn’t the mistake…

  • 7
BRAND STORYTELLING

ONE SENTENCE.

October 12, 2022 No Comments

I’ve been working with a business that really is the best of its kind within its geography. By ‘best’ I mean it has the…

  • 5
BRAND STORYTELLING

ARE YOU LYING?

October 11, 2022 No Comments

I paused to think about this. Because, at one time, I was undecided about which to choose. A. Ask. B. Just do it anyway.…

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BRAND STORYTELLING

I DON’T REALLY CARE.

October 9, 2022 No Comments

I met someone lovely at The Do Lectures. (Meeting someone lovely at The Do Lectures is a given). She was lovely to me. I…

  • 6
BUSINESS

MAKING THINGS.

October 8, 2022 No Comments

In my mind. These are two different questions. Question 1.  Why are you MAKING it? Question 2. Why are YOU making it? Answers. The…

  • 6
BRAND STORYTELLING

THE LITTLE WOODEN CHAIR

October 7, 2022 No Comments

There’s this little wooden chair in my garage. And recently. About a week ago. It silently helped me to think about my life. Look.…

  • 5
BUSINESS

STARBUCKS IS A TOILET.

September 27, 2022 No Comments

This is a story about really knowing your brand or business. Forensically, I mean. How people perceive it. How people actually use it and…

  • 7
BRAND STORYTELLING

THERE ARE NO GODS.

September 21, 2022 No Comments

There are no ghosts. No gods. And no Loch Ness monster. None are real. And whilst we’re at it. There are no brands either.…

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BRAND STORYTELLING

EVERYTHING.

September 12, 2022 No Comments

Over 20 years ago. I wrote one of the best things I’ve ever written. Judge. The way I judge that by the way. Is…

  • 10
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