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LOVE & LIFE

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Don’t ever feel bad about saying this.

I have not yet found my passion.

Or:

I’ve not yet found ‘my thing’.

Or:

I don’t think I’ve discovered what I was born to do.

In fact.

If you are thinking or saying anything like this

You should feel great!

Great.

You should feel great because it means you are pondering change.

You should feel great because it means you’re open to the idea that your passion, your ‘thing’ and what you were born to do – actually do exist.

That they are worth pursuing.

And there’s hope.

Because let’s face it.

There there’s a much sadder thing you could be saying on the subject of finding your passion.

Something that many people do end up saying.

And that you can probably avoid.

If you just keep on saying:

I have not yet found my passion.

Or:

I’ve not yet found ‘my thing’.

Or:

I am yet to discover what I feel I was born to do.

And that thing.

Is this:

I never found my passion.

Passion.

So keep looking.

Hard.

And this thought might help, too.

Because it helped me.

You don’t have to replacing the other thing or things that you do whilst you look.

You can explore your passion alongside the other things you’re doing right now.

You can hedge.

Start.

But do start somewhere.

Start here.

Because it’s worth recognising and remembering that saying:

I have not yet found my passion.

Signals the start of a chapter.

And.

Sadly.

That other thing you’ll end up saying if you do ever stop looking.

I never found my passion.

Signals the end.

It’s taken me a good while.

To finally do what all good brands should do.

It’s taken me a good while to capture exactly what the Always Wear Red brand is about.

In one, 15 second read.

New Chapter.

And as I move into a new chapter next week.

With a new website launching in a few days.

This is useful for me.

My 15 second read is called:

This Upside Down Life.

And here it is.

This Upside Down Life.

How strange it is.

This Upside-Down Life.

That so little of our time is spent with those who matter most.

Doing what matters most.

And that the seduction of work so very often prevents us from gifting ourselves the permission to pause.

Always Wear Red is for your downtime.

We are hand knits that hug you.

Self-care you wear.

And a reminder that in this short, 1000 month visit, ‘you time’ is not something to shoehorn into life.

‘You time’ is life.

It is very important to know what you do in business.

What you are.

And what you are for.

And it is very important that it is clearly, precisely and consistently communicated.

Not.

It is however just as important to know what you are not.

And Always Wear Red is not a Fashion Brand.

Instagram.

I’ve just brought the Always Wear Red Instagram page back to life.

This week.

With Always Wear Red’s Brand Marketer, Rojin Yarahmadi.

You can follow Always Wear Red on Instagram, here: https://lnkd.in/eYJ5Ndn.

Fashion.

Our page won’t be like a fashion brand page in the purest sense.

Because I don’t want to be a fashion brand in the purest sense.

So I am afraid that I will fucking rattle on about sustainability and world kindness, gender neutrality (so you can share everything we ever make), zero waste (we’re made to order only), season-less design (classic lasts – fashion doesn’t) and a unique buy back facility so our zero waste policy extends way beyond the purchase (we’ll buy back, repair, refurbish, relabel, and resell any AWR hand knit – for ever).

There are no fish-gobbed, size 6, 18 year old models looking miserable in carparks either, I’m afraid.

And we’re far too slow and world kind / sustainability obsessed to be a ‘proper’ fashion brand anyway.

We’re definitely not cheap.

We’re bloody expensive, in fact.

But the value stays in because we can’t get anywhere near the 5x to 9x mark-up that big fashion brands work to.

So there we go.

Always Wear Red. World Class Clothing Brand. Shit Fashion Brand.

(Good slogan that… ‘might use it).

Business.

It is very important to know what you do in business.

What you are.

And what you are for.

And it is very important that it is clearly, precisely and consistently communicated.

Not.

It is however just as important to know what you are not.

And Always Wear Red is not a Fashion Brand.

Always Wear Red on Instagram: https://lnkd.in/eYJ5Ndn.

I am one of the 17.

In TEAM 17.

17.

Team 17 is author (and more) Michael Heppell’s concept.

Here are some of the people in TEAM 17.

  • Davina McCall (yes, that one).
  • Sarah Cox (yes, that one).
  • Michael Douglas (no, not that one).
  • Kelly Hoppen (yes, that one).
  • Tanya Byron (yes, that one).
  • Patrick Kielty (yes, that one).
  • Mychael Owen (that’s me).

What is TEAM 17?

TEAM 17 is tools, techniques and ideas.

Assembled by Michael Heppell.

Designed to change your life, I do believe.

17.

There’s a 17 Module University.

17 Minute Sprints.

Massive Action Projects.

Bookable 17 minute 1:1 Turbo Coaching Sessions.

Group get-togethers on the 17th of each month.

And you also get to see a number of exclusive 17 Minute Interviews.

That’s where Davina McCall, Sarah Cox, Michael Douglas, Kelly Hoppen, Tanya Byron, Patrick Kielty and I come in.

And it’s all centred around The Team 17 Community.

Here’s a video about it and more: https://michaelheppell.mykajabi.com/TEAM17.

If you don’t ever lose control.

You lose something else.

And what you lose is all so very valuable.

Necessary.

Control is necessary, of course.

But definitely not all of the time.

Not when you’re creating.

And not if you want to be ‘the best kind of confident’.

The Best Kind of Confident.

I have a challenge for you.

I think that your more natural state right now is this:

I feel more confident when I am in control.

And I’d challenge you.

Every now and then.

To look for the best kind of confident:

I feel confident when I lose control.

It’s because I think that the combination of confidence.

And being comfortable with being out of control.

Is so powerful.

It’s where the magic happens.

Serendipity.

Happy accidents.

Weirdness.

Uniqueness.

Boldness.

Daftness.

Likeability.

And fun.

Control.

If you don’t ever lose control.

You lose something else.

And what you lose is all so very valuable.

Always Wear Red.

My clothing brand.

Is making The Best Hand Knits in the World.

But I want to achieve much more than that.

I want to change your life.

What Always Wear Red is Really About.

Our slogan is, ‘For The Rest of Your Life.’

(Our hand knits last decades).

But I’m also encouraging you to take actual rest.

We’re hand knits that hug you.

Self-care you wear.

For your downtime.

We’re your Permission to Pause.

Because the times you do nothing – mean everything.

Purpose.

We not only know what we do.

(The hand knitting bit).

We know what we are for, too.

We’re for ‘You Time’.

I want people that buy Always Wear Red.

To wear Always Wear Red.

And when they wear Always Wear Red I want them to be reminded to rest.

Phone off.

So they re-energise.

And recharge.

So when they go back to doing.

They do the best work of their lives.

Because ‘You Time’ should not be that thing you try to squash into your life.

‘You Time’ IS your life.

And everything else should fit around that.

You Time.

So stop living life the wrong way round.

Try it.

In this life.

Try making ‘You Time’ the focus.

Put ‘You Time’ – first.

And if you don’t like it.

You can switch back to squashing ‘You Time’ into what you think your actual life is, in your next life OK?

Excellent!

‘Sounds like a plan.

I feel the irresistible urge to pontificate between 1 and 3 times a day.

I think that’s the average, anyway.

Pontificate.

The definition I am channelling when I use the word ‘pontificate’ in this context is,

…to express one’s opinions in a dogmatic or pompous way.

And I invariably roll my eyes at the person I am talking to whilst doing it.

I shake my head a bit too.

And I speak in the most patronising tone I can muster.

Mastered.

I am actually quite good at pontification.

I have mastered it over the years.

And thank goodness I only feel the need to indulge a couple of times a day.

Because being a nob all of the time would be a right pain.

Especially for Lisa.

Lisa.

Lisa is very kind to me when I pontificate.

She has this,

You’re a nob.

Look on her face.

(I can see it in her eyes).

Yet Lisa remains very serene.

Patient.

And kind.

This is a far better skill to master than my pontification skill.

Because Lisa’s mastery of kindness has the effect of making her appear calm.

Mature.

And wise.

My mastery of pontification?

‘Just makes me look like a nob.

I think that more people should start a Digital Museum.

I like the term a lot.

And even though I don’t know exactly what one is.

I can imagine what one is.

(And imagining is better than knowing, anyway).

Digital Museum.

A Digital Museum is an online homage to a person or an era or a subject matter.

Where someone has researched, thoroughly understood and sensitively curated content.

Then presented it beautifully.

I don’t mean an online presence for an actual museum.

Like these: https://www.theguardian.com/travel/2020/mar/23/10-of-the-worlds-best-virtual-museum-and-art-gallery-tours.

I mean something far more interesting.

Like, ‘The Digital Museum of Bubble Gum’.

Or, ‘The Digital Museum of Tea Towels’.

Or, ‘The Digital Museum of Crisps’.

Or, ‘The Digital Museum of a Decade of WH Smith Top Shelf Magazines from 1975 to 1985’.

That kind of thing.

Tim.

I heard the term in a podcast by a good guy called Tim Stiefler.

One of Tim’s guests was talking about the fact that there was no Digital Museum of Advertising.

And that he was toying with the idea of starting one.

Anyhow.

I just like the term.

And the idea.

Of a Digital Museum.

An online homage to a person or an era or a subject matter.

Where someone has researched, thoroughly understood and sensitively curated content.

Then presented it beautifully.

I’ll look out for what you do.