I was sad when the queen died. I’m kinda indifferent about the Royal Family, as it goes. But as with all nice(ish) people. I…
So. Marketer or Vending Machine. Which are you? Advice For The In-House Marketer. Here’s some advice for the in-house marketer. Working hard to support…
DPD’s Customer Service Phoneline is not a Customer Service Phoneline. Because it doesn’t ‘Service Customers’. It does something else. So I’ll name it more…
I was watching ‘Who Wants to be a Millionaire’ this week. And one chap that had £125,000 didn’t know the answer to a ‘2-choices-remaining’…
Sometimes. The answer to how to advertise compellingly. And by compelling I mean in such a way that the advertising stops people. It makes…
Brilliant! LinkedIn have launched this NEW Anti-Spam thing. So we can filter out the shit. All the utter rubbish that stupid, bad mannered, lazy,…
OK. Because I am Telepathic. I am going to tell you about a brand in a moment that you may or may not have…
There’s a simple reason why simple brands are simply better. It’s because the best brands don’t make you think more. They make you think…
“Here. Geoff. We’re ‘Evri’ now aren’t we? We’re not Hermes any more. ‘That right?” “Yeah, that’s right. We’re Evri now.” “What does it mean?…
“Before you were an actual person. And we were all fish. How many channels were there?” Are We There Yet? Being six years old.…
Say less. If you can. With your business ideas I mean. Or campaign ideas relating to the communication of your business. Say less. Because…
Everyone’s whispering. Leaning in to each other. And whispering. Which is unfortunate for some. Because some are wearing hats. And their hats bump gently…
When I started my first Business Communications Agency. (I think it was a Creative Agency. Or a Design and Marketing Agency. I’m not sure).…
Pronouncing ‘c’ as ‘cuh’ instead of ‘see’ can be funny. Especially when you’re six. Hello Fresh HelloFresh is interesting. It’s ‘painting by numbers’ cooking,…
I used to spend so much time polishing. Polishing. Polishing. Polishing Perfecting. Fine tuning. Worrying about inaccuracy. Worrying about being wrong. Worrying about being…
The very first question to ask yourself. If you own a business. Is this: “What category am I in?” The First Question. The reason…
When you run a business. It is entirely natural to seek out triggers. Things ‘they’ do. To help inform things ‘you’ do. Especially the…