There’s a simple reason why simple brands are simply better.
It’s because the best brands don’t make you think more.
They make you think less.
That’s why we like them.
Leading Edge Proposition.
Do this.
Find one leading edge proposition.
This, by the way, is a stupidly ponsy way of saying…
Just find the sweet-spot between these two things:
- The thing you think is most important to your target(s)
- The thing you can deliver on better than anyone else
Then just do that.
Talk about it to prove you can deliver on your promise too, if you like.
(Be interesting though.
Please.
Because most businesses really are utterly fucking boring when they speak).
And keep it simple and focussed if you do talk about it.
Think Less.
There’s a simple reason why simple brands are simply better.
It’s because the best brands don’t make you think more.
They make you think less.
That’s why we like them.
