Little tweaks make ordinary, interesting.
Kill the frowning coffeeshop door sign, ‘TOILETS FOR CUSTOMERS ONLY. Instead, write ‘You’re welcome to use our toilets! Grab a coffee next time (it’s amazing). Have a great day!’
When you write about your latest project, tell me about the point you nearly bailed. Derailed. Failed, even. And how you learned. Fought. And won!
Please don’t say it went perfectly. Please don’t say the client loved you. And you loved them. Every single second. Not least because we know it’s not true.
Be brave, nice, and truthful. Because little tweaks make ordinary, interesting.