My time will run out. I own nothing. I rent everything. Because one day, I’ll be gone.

I’m the temporary guardian of my body, relationships and businesses.

When I remind myself of these things, I write more freely. Design more boldly. Market more interestingly. Brand more dangerously.

It’s because, before my time runs out, I want to help myself and other business in the best way. If I ever sense I am settling for ordinary, samey or safe, I reawaken today’s opportunity by remembering…

My time will run out. I own nothing. I rent everything. And one day, I’ll be gone.

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