The world’s greatest footballer, Pele, never looked better than in 1970. The World Cup’s first colour TV broadcast.

I met Pele. He signed my Limited Edition 1970 print of himself. I gifted it to my brother, Sam.

Many a drunken night, Sam wrestled me to the ground as I threatened to relegate, with one tiny sweep of a Sharpie, the world’s most famous footballer, from Pele… to Pete.

And it’s the same with brand. Detail matters. The real skill though, is knowing what detail matters.

Be interesting. Clarity beats creativity.  Simplicity always wins. Be consistent. Be distinctive. Own your differentiation. Don’t over communicate.

Get all these details right.

Because if you don’t, it could be the difference between you being the world’s best ever. And Pete.

Write A Comment