Next time you’re in California, go to Peet’s Coffee.

Because they’re stupid.

Peet’s is the stupid coffeeshop that, to get and keep more customers, developed a really stupid loyalty scheme.

It wasn’t like everybody else’s professional ‘card-stamp’ loyalty scheme. It was stupid because it ignored the competition completely.  In fact, it was so stupid, Peet’s scheme was the exact opposite of their scheme.

They called it, ‘Peet’s Coffee Disloyalty Scheme’. Idiots.

Basically, ‘Peet’s Coffee Disloyalty Scheme’ would take and stamp ANY coffee shops loyalty card.

Four words from me. Simple. Utter. Blibbing. Genius.

One lesson. Think stupid. There’s magic there.

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