LinkedIn sometimes asks me and other experts (I know…) to answer questions.
A recent one was, “What’s the difference between a Brand Story and a Brand Message?”
I wrote this:
“Blimey. I’m not sure I know, care, or care to know. And if I don’t, I’m sure consumers don’t either. Maybe someone made them up? All I’ve got is that the Brand Story is justification of the appropriateness of YOU as the sole deliverer of the change you want to make. And the Brand Message is the memorable distillation of the above. Yep. That’ll do.”
Goodness… Don’t people overcomplicate things?