If Stephen King is the scariest writer ever. And Pet Sematary is his scariest story (Stephen says it is) – then Pet Sematary is the scariest story ever.
Pet Sematary is about how far we’d go to get back someone we love, no matter the price or consequence.
It’s a 480 page book. A 1 hour 40 minute film. And all those pages, words and minutes can be distilled into one really interesting thought:
‘How far we’d go to get back someone we love, no matter the price or consequence.’
How strange it is then, that so many things we all read, by and about businesses, are so… well… thoughtless. I read things and am left thinking, ‘What the hell was that actually about?’ or, ‘Why are you telling me this?’ And I know why I think these things. It’s because the writer didn’t think what they were writing about, or why the hell they’re telling anyone. They were just… broadcasting. Putting down words. Spouting.
The amount of businesses that write stuff, without actually thinking about message, with absolutely no idea why they’re writing it, is scary. Not as scary as Pet Sematary, of course.
But the amount of time and money spent on this kind of kak is bloody terrifying.