When I write for the consumption of others, which is mostly, I sometimes meander into self-important, abstract, droning. You’ll have noticed. And really, I shouldn’t. None of us should. Because those that say most. With least. Win.

Read this sentence by Rory Sutherland, one of the finest orators around,

“Back in the late 1960’s, a Welsh surgeon was returning home late, fell asleep at the wheel and fatally crashed into a tree.”

Significantly, it’s the first sentence of his story. And it’s so good! So rich. Packed with vivid, visual information.

Those that say most. With least. Really do win. And on that note. I’ll stop.

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