There’s only one book I’ve read over and over. Because it reveals entire worlds in single sentences. And it triggered stand-alone thoughts for me,…
Some very serious business issues are addressed in newsletters. Here’s another. We do very well with our Old Post Office holiday cottages. Almost everybody…
I don’t like selling. I’d rather nudge. My chatter on LinkedIn and 50odd means that, sometimes, people say hello. Sometimes they say thank you.…
Maybe check what your business is actually saying… Are you aiming high? Are you wowing? Are you thinking further? Because it’s easier than we…
I describe myself as a writer these days. People describe me as that too. ‘Good with words’. Most of the words I use are…
Question the question. I think you get better answers that way. LinkedIn sometimes asks us questions. And sometimes, we answer. As a rule, I…
If you’re one of the many business bods that struggle to describe what you do concisely. Try this. Define what you do, twice. Once…
Let me tell you about this milkshake store that Izobel and I used to go to in Hexham. No. Hang on. Let me tell…
I am always interested in the ‘attitude’ of any project I work on. I am interested in what you are trying to do in…
What do you call a magician that’s lost his magic? Ian. (You’re welcome). But what if your businesses loses its magic? What then? Well…
Here’s something I wrote back to Susanna on LinkedIn. After our first chat. I think this is what happens when certain minds meet. Good…
Most businesses, when they’re talking about ‘we’ are actually talking about just themselves. That’s why customers ignore them. “We were founded in 1998. We…
Lovely businesses don’t have secrets. In fact if they did have secrets, they wouldn’t be lovely at all. And truly lovely businesses don’t worry…
Great businesses are involving. They talk with you, not at you. They make you think and get involved. They connect. They make you feel…
Don’t buy anything beginning with ‘P’ from a Brand Strategist. Good Brand Strategists help founders to craft and connect: Organisational Objectives. Brand. Strategic and…
I like asking founders I work with this question, ‘What’s the most magical thing about your business?” I like asking founders this question because…
I’m a nice person. When it rains, I pick worms up off the pavement so they don’t get squashed. I pop them somewhere safe,…