Lovely businesses don’t have secrets. In fact if they did have secrets, they wouldn’t be lovely at all. And truly lovely businesses don’t worry about being copied either. They want to be copied. Here’s why.
If you really are a lovely business, your primary focus is making lovely change that is good, important and worthwhile – for everyone. You do this by making a profit from doing your lovely thing, then getting excited because the lovely profit you made fuels more lovely.
Then, any special and unique way you fathomed to do the lovely – you tell people. Because it’s the lovely that drives you, and you want as many people as possible to do the lovely too. In fact, you publish the blueprint for your lovely as an invitation to be copied, thus accelerating the overall loveliness.
This approach to business is an abundance mentality at its purest and finest. That and a confidence in yourself that you will have more and better ideas for doing lovely in the future. You’ll share those discoveries too, of course.
I believe in this approach. But I rarely see it. I love its naivety, simplicity, generosity and loveliness. I love that it sounds almost anti-business. But most of all I love that, in fact, because there are a lot of lovely people in the world, they’d buy from lovely businesses like this in a fucking heartbeat.
Truly lovely businesses don’t have secrets and want to be copied. Seek them out. Buy from them. And change the world.