Let me tell you about this milkshake store that Izobel and I used to go to in Hexham. No. Hang on.
Let me tell you about this coffee shop Iz and I went to in Newcastle last week. Wait. Let me tell you about something else.
Let me tell you about these trainers I’m wearing. Err. They’re comfy?
OK let me tell you about UltramapGlobal. They’re set on reducing subsea cable strikes, for the world’s most important subsea cables – to zero.
Let me tell you about this brand new, determined little brand I know. They want to halve the screen time of 2,000 smartphone owners each year. So over TWO HUNDRED YEARS of ‘Waste-of-Fucking-Time-Time’ (TM) can be reinvested into something useful. Every. Single. Year.
And let me tell you about this Coffee Shop and Kitchen Izobel and I were in yesterday. It’s food-waste zero AND is bringing people together in beautiful and surprising new ways. They believe people change food. And food changes people.
Look. You know what?
If nobody’s sharing your story. If you’ve never posted, or said, ‘Thank you for sharing our story.’ Maybe it’s because you haven’t got a story worth sharing.
Pause. Grab a coffee. Have a think.
What IS your story?
What DO you want people to say about you?
Why DID you start your business in the first place?
Take control of your story. Write your story down – and tell it. It’s too important to leave to chance.