On Sunday night I dreamed I was a stand up comedian, on stage for the first time. The curtain wasn’t a stereotypical heavy, deep-red…
I write how I write. When I started writing, a handful of people said my work was like Dave Trott’s work. So I took…
I do like whisky. Most nights, I have one before bed. Malt whisky is nicest. Nicer than blended. Malt is somehow richer. The only…
The challenge of making a train station a nice place to be, on the face of it, sounds really hard. Because unless everyone there…
Half term. So it’s chats and games with an 8 year old Izobel. This morning – a quiz. Me: “So. Izobel. It’s your question.…
Distilling your business offer down to a brutally simple idea, promise or change you want to make, gets into your target’s mind quicker, and…
Let’s imagine you have these two choices. You treat all customers like they are your best kind of customer. Or you treat all customers…
I have a Finnish client. This week, she sat on a plane from Finland to the UK. And for two nights stayed in one…
When I ran my creative agencies, the building that clients visited was 3,500 square feet. That’s the footprint of a four bedroomed house. So…
I was eating Tony’s Chocolonely ‘Milk Chocolate Chip Cookie’ chocolate today. It’s nice. And I’m a fan of Tony’s Chocolonely and their open chain…
When it comes to being remembered, small can be big. So if our businesses aren’t currently embracing the power of small, we might be…
Adrian, whom I’d met once before, was walking to the venue faster than I was. So despite my being ahead on this chilly early…
When did you last have a really good idea? An idea worth talking about. This is such a great question. I asked this question…
At the same time as watching rubbish on the tv last night, I ate pistachio nuts from a large glass jar. Pistachios taste very…
One of the trickiest challenges when helping businesses to get Noticed, Remembered and Chosen. (That’s fundamentally what I do, by the way. When I’m…
If a business looks boring and formulaic, then it probably is. I’m referring particularly to photographs and video. If you don’t know what I…
Once I’d explained to an 8 year old Izobel that Babycham was not, in fact, champagne for babies, we decided to leave. The vintage…