When it comes to being remembered, small can be big. So if our businesses aren’t currently embracing the power of small, we might be missing a trick.
I pondered how many times a business had done something small to me, for me or with me that I still remember fondly. Here’s what I came up with.
- A hotel in London that wrote ‘Welcome Izobel’ in chocolate, on a plate, in our room. So a 6 year old Izobel licked it clean for an hour.
- A Copenhagen hotel with distinctive, heavy, handle-less black stone coffee mugs. Mugs so cool they made coffee taste better on the first day, and made a thief of me on the last day. (I stole two).
- A business event in Wales that lit outside fires as gathering places for late night conversation, each burning three kinds of wood. One for heat. One for brightness. One for smell.
- Kiverco, an engineering company famous for product strength, that commissioned super strong coffee and branded it ‘Kivercoffee’ for exhibitions around the globe. A differentiated, branded and on-brand conversation trigger.
- Cottages in Northumberland that, when you leave, gift you a ‘Bye for Now Bag’ containing bottled water, sweet and savoury snacks and a discount code for future friend and family visits.
All small. But when it comes to being remembered, small can be big. So if our businesses aren’t currently embracing the power of small, we might be missing a trick.