Most businesses don’t shake hard enough. They should shake harder. I sit as (part-time) Brand and Marketing Director with four brands right now. To…
When I wrote about Sari Niemi’s MindUnwired Sundays in 2024 (turning your phone off for 10 hours every Sunday), I used the term Digital…
The brands people most warm to tend to be ‘for’ something, not ‘against’ something. Their narrative shines light on the positive outcome they crave.…
Here’s a useful list. I’m helping a small-but-growing accountancy firm at the moment. In one of my Associate (part time) Brand Director roles. We…
Here are the three most notable things that happen to me when I switch my phone off. My phone has been off for 10…
The best things I read on LinkedIn feel like little, part-complete, gifts. Part-complete because I can pick the words up, hold on to them,…
I didn’t throw a forgotten, lukewarm, still-brewing mug of tea down the sink today. Because Laurent, the tea farmer from Rugabano that played a…
It’s taken me 50 years to learn that, if I’m going to do something hard, it should be really, really hard. Stupidly hard, in…
Before you make your next move with your business comms. Check your briefs. When I’m being an Associate Brand Director chap, I get the…
Promotional gifts can be rubbish in two ways. Bad product/brand alignment. Boring. First, the pen, cap, tote bag or water bottle you choose should…
The good email marketing I get is interesting. And that’s that. Job done. It’s job done because they know I’m a ‘not yet’. And…
I did a MindUnwired Sunday yesterday. My phone was off from about 8am to 7.10pm. And here’s how I feel about it. There’s an…
I think I used to say these things when I was running agencies. Developing websites and the like. Futureproof. And foolproof. Which is daft…
When a stranger Direct Messages me on LinkedIn, with a message firmly positioning me as a prospect before any other human role, it feels…
Something I bet no one has ever said to you. And they’ve certainly never said to me, is this: “Here, do you actually own…
Bob: “We did well this year, James. Profitable.” James: “How profitable?” Bob: “Few billion. We’re up.” James: “Happy days! Happy customers?” Bob: “Sorry?” James:…
Here’s how to create a £500 pot of cash for a Slap-up Christmas Meal* for a family of 12. From thin air. Nobody buy…