Here’s a useful list.
I’m helping a small-but-growing accountancy firm at the moment. In one of my Associate (part time) Brand Director roles.
We chat about (…here’s the useful list…) sales projections, brand positioning, brand framework, messaging framework, logo, visual brand assets, onboarding, photography, slogan, website design, copywriting, advertising, advertorial, LinkedIn footprint, email footers, interior design, exterior livery, uniforms, awards entry, promotional pieces, stationery, credentials, events, direct mail and marketing strategy.
I don’t ‘do’ all of the above (although I do do most of them). I do however pay attention to, drive and oversee all of the above. Checking creativity/standout, consistency and quality.
This is a useful list because it reminds me that, when you’re a brand (a brand is a business with a laser like focus on the unique and ownable change it is set on making), every decision is a brand decision. Everything is connected.
Well built and run brands are much more compelling than businesses. And if you’re brand rich, you have the very best chance of being money rich, too.
So… ‘You a business? Or a brand?
Happy 2025.