If you’re one of the many business bods that struggle to describe what you do concisely. Try this. Define what you do, twice. Once for the right brainers. Once for the left.
For the left brainers, I say I’m a Brand Director and Writer. (Explaining also that I bring my own chair. Because there won’t already be one for a Brand Director, at their board table).
For the right brainers I say I Create Space, Think Clear and Write Well. An altogether fluffier notion, but just as true.
And both things, which are really the same thing, result in, err, the same thing.
Which is getting you noticed, remembered and chosen.
So there you go. If you’re one of the many business bods that struggle to describe what you do concisely. Try this. Define what you do, twice. Once for the right brainers. Once for the left.