Don’t buy anything beginning with ‘P’ from a Brand Strategist.
Good Brand Strategists help founders to craft and connect:
- Organisational Objectives.
- Brand.
- Strategic and Tactical Marketing.
- Creative/Design/Message/Writing.
4 feeds 3 feeds 2 feeds 1.
These days, I really don’t enjoy, so I don’t want to do, Presentations, Posturing, Post rationalisation, Pussyfooting around or Pretending that the answer can’t come quickly.
It makes me less expensive not because my day rate is low (it isn’t) but because you’re not paying for the P-stuff I don’t want to do or charge for.
So there you go. My advice. Don’t buy anything beginning with ‘P’ from a Brand Strategist.