Get a “This thing…” Great brands always have a “This thing…”

If you do get a “This thing…” – here’s how I, and everybody else, will tell others all about it.

I’ll lean in so my face is closer to their face. I’ll look them in the eye. I’ll flick my eyes right, then left. As if to check no one is listening. Then I’ll mouth, in hushed tones, ‘And you know what?’ Before flicking my eyes right then left again, and proudly whispering your ‘This thing…’ My eyes clamped on their eyes as I do. As if it were the biggest secret in the world.

“And you know what… They do this thing. They toast the INSIDE of the bread. On every sandwich. So it’s soft on the outside. And crispy on the inside. It’s incredible!”

“And you know what… They do this thing. They give you a warm cookie as you check in. One for each of you. No matter how many of you there are!”

“And you know what… They do this thing. They give you a ‘Bye for Now’ bag when you check out. With water, savoury snacks, sweet snacks, hand sanitiser and voucher codes for your next visit. All sustainable and healthy. They don’t have to do it. They just do!”

“And you know what… They do this thing. There are three different kinds of firewood on the fire pits. One for brightness. One burns longer. One smells amazing. They think of everything!”

Great brands always have a “This thing…”

So. What’s yours?

Write A Comment