Remember the Potato Principle. And you’ll never have a pretendy orgasm and make stupid ‘Ooooh’ noises whilst stroking spot varnish – ever again. (First time I’ve written that sentence. Actually).
My friend Tim Steifler is a founder of a cool comms agency in LA, called Unusual.
A few years ago, instead of sending a carefully considered, written, designed and printed portfolio-showcasing brochures to a hit-list, Tim sent a potato. Then rang them up and asked if they got the potato. They all said yes I remember the potato. All laughed. And all started talking to this likeable potato-sending stranger.
Tim’s story could have gone like this:
A few years ago, my friend Tim sent a carefully considered, written, designed and printed portfolio-showcasing brochure to a hit-list. Then rang them up and asked if they got the brochure. They couldn’t really remember. It was hard work.
Now – it’s a principle. I’m not (necessarily) advocating sending potatoes to people. But I am suggesting you don’t sent the same boring old shite as everybody else to people you want to help. Spot varnished or not.
Remember the Potato Principle. And you’ll never have a pretendy orgasm and make stupid ‘Ooooh’ noises whilst stroking spot varnish – ever again.