When I ran a wee group of agencies (Creative, Brand, Web, Digital) I led 30-odd people. 6 of them were world class.
I mention this (and them) because when I closed the group and (somehow/eventually/long story) ended up back in this world as just me, I became an impressionist. In fact, I once said this:
Them: So, you’re a Brand Consultant then?
Me: Not really. But I do a really good impression of one.
A brand savant and the former Global Head of Planning and Strategy at Saatchis had been in my team. I supported their every move for 7 years. I became a blend of both of them. Plus all the other stuff and all the other people. Plus… well… me.
So when people and businesses started to ask me to help them (somehow/eventually/long story), all I had to do was decide I was ready. And build from there.
These days, I’m doing a slightly different impression. An impression of what I think a world class Associate Brand and Marketing Director is and does.
And I’ve learned that, if you really want do to a thing, all you have to do is decide you’re ready. Then do an impression of what you think the world’s very best version of that thing is.