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What the world looks like. To me. From here.

Knowing what not to charge for.

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What the world looks like. To me. From here.

Being telepathic.

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What the world looks like. To me. From here.

The Great Reaveraging of Me.

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What the world looks like. To me. From here.

Redefining and undermining industry norms.

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What the world looks like. To me. From here.

Speaking in ‘chunks’.

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What the world looks like. To me. From here.

Visual shorthand.

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What the world looks like. To me. From here.

Straws.

January 11, 2026 No Comments

Asking clearly for what I wanted, helped. But it was never as effective as tangible, passonable shorthand that ignited conversation about universal standards. Something…

  • 16
What the world looks like. To me. From here.

Handprints.

January 10, 2026 No Comments

I noticed recently that – all her life – Izobel has saved her shittiest handprints for our shiniest mirrors. Some of Izobel’s handprints are…

  • 14
What the world looks like. To me. From here.

The Plumber.

January 9, 2026 No Comments

When you’re thinking about how to show up on LinkedIn. Think about whether you would want to sit next to you at dinner. And…

  • 14
What the world looks like. To me. From here.

The Confident Fraud.

January 8, 2026 No Comments

If you’re going to be a fraud. (And if you are progressive, you are definitely going to be a fraud). You may as well…

  • 22
What the world looks like. To me. From here.

Magazines.

January 6, 2026 No Comments

I decided. Today. That I’d like to write for a Business Magazine. Not just any Business Magazine, though. The very best and funnest Business…

  • 20
What the world looks like. To me. From here.

People.

January 6, 2026 No Comments

I should leave the house more. That way, I meet more people. And I do love people. People are amazing. And surprising. I like…

  • 19
What the world looks like. To me. From here.

Gunk.

January 5, 2026 No Comments

Look at the state of this knife. Look at that gunk. By the blade. On the steel. That black, waxy stuff. That gunk reminds…

  • 18
What the world looks like. To me. From here.

Old Work.

January 4, 2026 No Comments

When I look at my old work, I tend to think it’s mostly rubbish. I flush and I blush when I reread it. 50odd…

  • 17
What the world looks like. To me. From here.

A cucumber or a melon.

July 1, 2025 No Comments

There’s a lot to be said for doing what we really, really love. It makes us young again. It turns us into unguarded, free-flowing,…

  • 18
What the world looks like. To me. From here.

How Do You Like Your Wifi? Super Fast? Or Off?

June 30, 2025 No Comments

Over the last four years, we’ve spent thousands of pounds making sure our guests in River Cottage and Garden Cottage, at Old Post Office…

  • 18
What the world looks like. To me. From here.

Boredom is a gift.

June 25, 2025 1 Comment

Boredom, for me, is a gift. A signal. I welcome it. Because as soon as I feel it. As soon as I sense it.…

  • 16
What the world looks like. To me. From here.

Most founders are looking the wrong way.

June 6, 2025 No Comments

Most founders are looking the wrong way. Forwards. Which is why their businesses show up as dusty, inauthentic, or both. I’ll explain this backwards.…

  • 14
What the world looks like. To me. From here.

The Potato Principle.

June 5, 2025 No Comments

Remember the Potato Principle. And you’ll never have a pretendy orgasm and make stupid ‘Ooooh’ noises whilst stroking spot varnish – ever again. (First…

  • 12
What the world looks like. To me. From here.

Ask what the dog’s called.

May 30, 2025 No Comments

In business we spend time looking for answers. When sometimes, the answer is a question. We’ve done a few new things in our Old…

  • 12
What the world looks like. To me. From here.

8 things I think I think about as a copywriter. That I didn’t think I thought about until I really thought about it.

May 29, 2025 No Comments

There are 8 things I think I think about as a copywriter. Things that I didn’t think I thought about until I really thought…

  • 12
What the world looks like. To me. From here.

Old is the new new.

May 22, 2025 No Comments

There are two reasons I like this thing I read this week. I read about the new, biggest seller of clothing in all of…

  • 13
What the world looks like. To me. From here.

Trust Your Talent.

May 18, 2025 No Comments

It might be time to Trust Our Talent. Like Sia did with this performance of Chandelier on Saturday Night Live in 2015. I’ve watched…

  • 7
What the world looks like. To me. From here.

​London is where girls are called Bella, and boys are called Valentine.

May 15, 2025 No Comments

​London is where girls are called Bella, and boys are called Valentine. I know this because they call out names as they serve strong,…

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