Most founders are looking the wrong way. Forwards. Which is why their businesses show up as dusty, inauthentic, or both.
I’ll explain this backwards.
(Not literally backwards. Not like, ‘if this sentence was backwards, it’d read like this’ backwards…
“backwards ‘this like read it’d, backwards was sentence this if’ ,like Not.”
I don’t mean that. I mean this).
Founders I help want to stand out.
So they need to go BACK to before they copied what competitors say.
BACK to before they copied how competitors speak.
BACK to before they copied exactly what competitors do.
BACK before reading and implementing the advice of the same business books that everybody else is reading.
BACK before they swapped their personal, heartfelt reason for starting, to saying they’re doing it for the same reasons as everybody else.
Back to the start.
Back to the only time when they actually, really, properly, genuinely were unique.
Back to being themselves.
Most founders are looking the wrong way. Forwards. Which is why their businesses show up as dusty, inauthentic, or both.