Outrageousness raises eyebrows and smiles. And for that reason alone, businesses should be much more outrageous, much more often.
I’ve long said that I get bored with, well, everything. But mostly, it’s businesses.
Businesses, generally, risk little. Copy each other. Follow category rules. Value remembering and research over imagination and flair. Then wonder why they are indistinct. Why they don’t get noticed, remembered or chosen.
It’s because they’re not noticeable. And without that, there’s no point in investing in the remembered and chosen goals. Because you’re invisible from the get-go.
Outrageousness raises eyebrows and smiles. And for that reason alone, businesses should be much more outrageous, much more often.