I suppose it’s that old, ‘nothing matters except everything’ thing.
In my mind, a certain kind of B2C brand could have a lovely, helpful ‘Customer Care’ link in the footer of their ecommerce store that, when clicked, launches the email address ohwhatthefuckdoyouwantnow@businessname.com.
I like things like this because, from this one little detail, you and I can imagine what the business might sell, who to, and even what the product might say about the people who buy it.
Cool, punky, quality clothing. For confident 25 to 40 year olds that don’t take themselves too seriously. That like stand-out gear.
Yes. That fits. And the email address makes me smile.
It’s great when we get into the details. Tone of voice. Language. Lovely little surprises. It makes us more memorable.
I suppose it’s that old, ‘nothing matters except everything’ thing.