‘Lovely idea’ is two compliments.

I was reading something on LinkedIn recently (about Kinloch Anderson). A nice chap I know (Simon Cotton) had commented, ‘Lovely idea’.

And you know what, it was a lovely idea.

I smiled though as a new thought popped into my head a few seconds later.

Simon’s ‘Lovely idea,’ comment, I thought to myself, ‘…is two compliments.’

For a business to have, and to execute fully and well, an idea of any sort is extremely rare.

But a ‘Lovely idea.’

That’s rarer still.