An interesting test of your brand is how you think it might be perceived by others on someone’s cv. Someone that worked for you.
“Oooh, look at you! You worked at BlueBird & Fish Accountancy. That means… err… what does that mean, actually?”
If you worked as an Engineer at Dyson, you will be perceived by most to be a world class engineer. If you worked as a Creative at Apple you will be considered by most to be a globally significant creative mind. If you worked in a Senior Creative Communications position at Red Bull or Greggs you will be considered by most as sharp-thinking and adventurous.
But back to you. What about you? For you to be significant and impactful in this context, you need to be – well – significant and impactful. And let’s face it, most businesses are not.
A real test of your brand is how you think it might be perceived by others on someone’s cv. Someone that worked for you. So let’s say one of your real superstars decides to move on. What does their time with you say about them?
Something specific and significant? Or nothing at all?