I’m not sure about you, but I think I have a Brain-switch. When it’s on, I’m quite clever. When it’s off, I’m not. So if you want to talk to me about something businessy and important, please check my Brain-switch is on, first.

Brain-switch on.

I talk to MD’s about Underthinking. As a Brand and Marketing Director. Brain-switch firmly on. I encourage leaders to listen to what the gut says today. Then act. Today. I think with clarity and speed when my Brain-switch is on. Eyebrows down. Concentrating. Listening. Moving businesses, big and small, forward, at pace.

Brain-switch off.

You know how you get a carrier bag and fill it with loads of other carrier bags then forget to put the carrier bag full of carrier bags in the car so you have this one carrier bag full of loads of other carrier bags in a cupboard somewhere. I do that. The other day, a friend saw it, pointed right at it, and asked me to pass him a carrier bag. Brain-switch off, I picked up my carrier bag of carrier bags and, because my friend had pointed at the blue carrier bag containing all other carrier bags, I slowly emptied out 3 dozen carrier bags and, several seconds later, surrounded by emptied-out carrier bags, I handed my (now) open-mouthed friend the blue one. He didn’t speak. But he did shake his head. Slowly.

I’m not sure about you, but I think I have a Brain-switch. When it’s on, I’m quite clever. When it’s off, I’m not. So if you want to talk to me about something businessy and important, please check my Brain-switch is on, first.

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