Peak Feelings are those intense, positive feelings you get as a business owner that really jolt you.
Feelings that you’ll remember forever.
And I know that this definition of ‘Peak Feelings’ is accurate, by the way.
Because I just made it up.
From Business to Brand.
Anyhow, here are a few Peak Feelings I remember from Always Wear Red.
I remember them as Peak Feelings vividly.
Because they were almost physical.
And these Peak Feelings include the very moment I knew that Always Wear Red had moved from Business… to Brand.
Peak Feelings.
- Honing and simplifying the brand so that we couldn’t simplify it any further (it’s hand written on the pad on the homepage).
- When both Zoë Rocha and Ralf Little agreed to become shareholders.
- Launching the website just before midnight on February 13th 2016.
- Unboxing (most) made product.
- The moment the very first stranger paid money for a thing we’d created.
- Getting a hand written letter from a customer, saying thank you.
- Processing the 2 returns. (That’s not 2% returns. That’s 2 returns. In 7 years).
- Reading a two-sentence social media conversation about Always Wear Red. It went something like…
Person 1: “Is that an Always Wear Red beanie you’re wearing in that photo?”
Person 2: “I wish!”
That was the moment I knew that Always Wear Red was no longer (just) a business, by the way.
We were a brand.
I Quit.
Having said all that.
I’ve also written about why I am quitting Always Wear Red in 2023.
I’ll post that soon.