Rational people can be awkward buggers. They’re clever. And have far too much common sense. When describing something they want me to understand and…
When I am thinking about voice and creating ‘the’ line for a brand, I think about that bit in Extras where Ross Kemp says…
Creativity, as a tool/approach/mantra/religion/whatever – for most people reading this right now – has just one purpose. Selling things. It’s easy to forget that.…
Some things sound the same. Or maybe even look the same. But they’re not the same. Last night, Izobel read me a question from…
It is possible to try too hard. Eyes too wide. Teeth too clenched. Fists too tight. Back when I had a £1m+ wage bill…
I’m not a talker. Well, I am. Just not much about me personally. And I should talk more about me. It unearths things. For…
Early in the client relationship. Me as Brand chap. I’m only asking one question of the person I’m helping. And that question is: “What…
I suppose I must be quite persuasive. I recall the first thing I did, once I’d persuaded Sunderland University to appoint me as their…
Izobel is, for now, a vegetarian. As an 8 year old that cares about animals, Izobel no longer wants to eat them. I’ll support…
All humans, brands and businesses, have a ‘way’. And to be fulfilled and noticed for the right reasons, all we have to do is…
I suppose it’s that old, ‘nothing matters except everything’ thing. In my mind, a certain kind of B2C brand could have a lovely, helpful…
Whenever I write a ‘story’ (on LinkedIn or wherever) it’s read, remembered and redistributed far more than a ‘post’, or an ‘article’, or ‘advice’,…
If we ask question 1, we must work out how to take the audience’s attention away from something they find more entertaining. If we…
In my mid twenties, I went on a course by an organisation called Common Purpose. It was packed with MBEs, OBEs, other responsible and…
Most businesses that ask me for help have at the same problem. Their time and money investment in marketing isn’t achieving desired organisational goals.…
If my favourite whiskey is in a heavy glass. If it’s a double. If I can hold it up to the light to check…
Here are three things that we say (OK, that I’ve said) in business that aren’t true. Everybody says… LinkedIn’s rubbish. I don’t want to…